July 17, 2012
T.Y. Lin International Wins First Place at SMPS 2012 National Marketing Communication Awards
T.Y. Lin International (TYLI), a globally recognized full-service infrastructure consulting firm, received first place at the Society for Marketing Professional Services (SMPS) 2012 National Marketing Communications Awards for its website (www.tylin.com). TYLI was honored at the SMPS Awards Gala held on July 12, 2012 in San Francisco, CA.
Launched in September 2011, the new TYLI Group website is a comprehensive redesign of the previous website, and it includes a Content Management System equipped to manage content in both English and Chinese. The primary objective of the website was to convey the full depth and breadth of the firm’s service offerings and magnitude of projects to audiences in the U.S., China, Taiwan, Malaysia, Singapore, and around the world. Juror comments included: “Website is compelling! One Global Vision objectives were met throughout. Excellent materials and graphically beautiful. Fantastic photography. Multiple languages work.”
The SMPS National Marketing Communications Awards is the longest-standing most prestigious awards competition that recognizes excellence in marketing communications by professional services firms in the design and building industry.