Purdue University Parking and Transportation Master Plan

To celebrate its 150 years, Purdue University developed their Giant Leaps Master Plan to set the groundwork for the university’s vision for the campus over the next 50 years to come. The overarching goal of the Master Plan was to ensure that the physical campus supports Purdue’s strategic initiatives for its community members: prioritizing student affordability and financial accessibility, bolstering online education and instructional technologies, being a leader in STEM education, transferring lab-based research to real-world innovations, and fostering a transformative education for students to harness beyond the classroom and into their careers.

We were selected to create the University’s first Campus Mobility Plan and to align parking, transit, and mobility strategies with their Master Plan. This effort entails a comprehensive, holistic understanding of how Purdue’s transportation and mobility environment functions today; identified evident barriers and opportunities facing its diverse campus community and set the stage for deeper exploration into key mobility actions for coming decades. Exploring ways to reform their parking permit structure, pricing and operations, modifying campus transit service, introducing microtransit opportunities, balancing safety initiatives with micromobility programs (e-scooters/ dockless bikes), and developing a robust communications plan are included in this effort. A robust stakeholder engagement process and a detailed financial pro forma to reflect these recommendations are also included in this effort.